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Stanton started his career as a Bond trader in Chicago, & on weekends would find happiness in taking photographs of the landscape around the city. After he was fired from his job, he packed his bags và moved khổng lồ the greademo thành phố in the world—Thành Phố New York.
He decided to follow his passion for photography & mix an initial goal for himself khổng lồ photograph 10,000 people around New York City. At first, the idea of photographing strangers intimidated Stanton, but with the determination to reach his goal, that fear soon faded.
At the start, Stanton would take 10-40 candid pictures a day & would post them khổng lồ both his personal trang web & his social media pages. Although his personal website didn’t get much attention, his social truyền thông media pages were flourishing with likes, comments, and shares. Noticing the attention he was getting, Stanton decided to lớn add words khổng lồ his pictures, stories behind the images, thus creating the phenomenon of Humans of Thành Phố New York.
Today, the Humans of Thủ đô New York Facebook page has almost 18 million followers và counting. However, the HONY empire has reached far beyond the Facebook world, & even further beyond the borders of New York City và its boroughs.
Humans of Thành Phố New York started its own trang web where it publishes all its blog posts, and shares previous và upcoming adventures that Stanton has planned. His work is also featured in two New York Times best sellers, “Humans of New York”, & “Humans of New York: Stories”. In 2013, he also made the Time Magazine “30 people under 30 changing the world”.
After a lot of time photographing the “random New Yorker”, Stranton began to get creative with his posts and started incorporating various themes to his work. He started a series within his blog that focused on diverse social and political issues affecting people around the world. These included inmate stories, pediatric cancer stories, and refugee stories, to lớn name a few.
“I asked her out during a movie. I was really nervous, so I executed with about half the talent cấp độ that I could have. I accidentally…" pic.twitter.com/hnlLLCF0vI
— Brandon Stanton (
humansofny) May 10, 2017
When this branch of his blog received positive sầu feedback, he decided to widen his camera lense and took his blog around the world. He traveled to lớn countries like Pakisrã, Iraq, Kenya, Ukraine and India where he collected the life testimonies of many different individuals. The stories he collected from these places were of people facing different obstacles than the ones Americans were used to hearing about. By taking his skill of storytelling international, Stanton was not only able khổng lồ expand his network by thousands, but was also able to connect khổng lồ people around the world and raise awareness and empathy in all of his followers.
Through all of his success, one thing is for sure: Brandon Stanton knows how to lớn tell a story.
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Brandon’s Storytelling TechniqueThere is much more khổng lồ his blog than the pictures that he takes, và a lot of his success lies within the words that he attaches to them. The stories behind the pictures bring them to life & set an atmosphere for his blog that fascinates the public, & keeps them coming baông chồng for more.
Santon once said, “The general tone of the site is one of genuine interest & compassion and maintaining that spirit is the only reason Humans of Thủ đô New York survives.” In order to preserve this status, HONY always makes sure lớn put good storytelling at the heart of everything that they vì.
In order lớn obtain the information thats makes this all possible, Stanton asks permission to lớn photograph an individual, he snaps a picture, & he tells them about the blog that they will be part of.
He then engages in conversation by asking one of two questions, “What is your greatest struggle?” or “Give me one piece of advice”. Although these questions are quite broad, the answers open doors inkhổng lồ the personal depths of these strangers lives.
Stanton said, “Their individual stories reflect on different facets of the human experience, from struggles khổng lồ heartbreak khổng lồ inspiration”.
When writing HONY posts, Stanton makes sure that he embraces the human that he is telling the story about. By using a real person’s experience, Stanton takes an abstract issue that could mean nothing khổng lồ the general public, và turns it inlớn something relatable by creating empathy with its readers. By doing this HONY followers are able to lớn emotionally connect with the person in the photograph through its storytelling.
“My mother lost her eyesight slowly. At first her eyes began khổng lồ change colors. The doctor told us that she needed a surgery, và I promised her I’d get the money. It was my dream khổng lồ save her eyesight. I did some repair work. I helped our neighbors with…" pic.twitter.com/4c8YxkCuUe
— Brandon Stanton (
humansofny) February 23, 2018
Stanton also tries to accentuate the positive sầu in his storytelling. He knows that people really connect with emotion, & the stronger the emotion, the better. His blog has taught hyên that nội dung with strong emotion is more likely lớn be shared. Although negative sầu và positive nội dung can both spark emotion, HONY have proven that positive emotion is more viral than negative sầu.
By connecting with their readers through storytelling, HONY creates a following of people who are more compassionate and empathetic to lớn people và the world around them. Stanton has been successful in creating a culture of followers who are there khổng lồ listen và learn from his stories, rather than judge the people they’re about. Because of this, strangers are more willing khổng lồ open up & mô tả with the world. “I can exist without the audience” Stanton says, “but I can’t exist without the people telling their story.”
As long as people are willing lớn chia sẻ, Brandon Stanton will continue to tell their stories through Humans of New York.
Here at All Good Tales we are passionate about stories and love sầu lớn showcase brands and individual who we think are great at telling their story. We are currently doing great work for brands like Kingspan, Glandore, Ancestry.com, & daa, to lớn name just a few. We are building brvà newsrooms, executing exciting quảng bá strategies, và training key staff how khổng lồ source, structure and tell great stories. For more information please clichồng here or Hotline Gaye on (01) 254 1845.
